On Tuesday, March 7, Cupertino-based Apple Inc. announced their newest iteration of the widely successful iPad tablet and Apple TV set top box.
Apple Flourishes in Post PC Era
An influx of post-PC era devices, such as the iPhone, iPad, and iPod Touch, has contributed to a large portion of Apple’s success. According to CEO Tim Cook, Apple sold 172 million post-PC devices last year, which accounted for 76 percent of Apple’s revenue. Cook describes their iOS platform as one of the “world’s most advanced mobile operating systems.”
Mobile apps, such as Nextag’s Shopping App for the iPad, set the tablet apart from the lackluster Android devices. Last week, iOS received their 25th billion app download, which occurred in China, nonetheless. With over 200,000 iPad apps and 585,000 apps overall, the App Store is the centrifuge of innovation.
Apple Launches New 1080p Apple TV
The previous generation Apple TV could only play 720p video, which isn’t “full 1080p HD.” Fortunately, today Apple announced an updated version of their set top box. Using the same hockey puck design, the Apple TV supports 1080p Full HD and has an updated, simpler interface. The receiver supports iTunes Match and Photo Stream, which integrates your entire iOS ecosystem with your home theater. Available March 16, the Apple TV costs the same price as the previous model, $99.
Apple Unveils “The New iPad”
Apple sold over 15.4 million iPads last quarter alone. The number is even more representative when compared to the 15.1 million PCs HP sold worldwide during the same timeframe. With over 100 competitive tablets last year, Apple’s iPad 2 won the hearts of consumers by a wide margin. Continue Reading »