3 tips to help maximize your business

 

Did you make any New Year’s resolutions? Well your customers likely did. The estimated spend on resolutions in 2013 was $5.6 billion, which indicates the beginning of a new year is a great time to reach new and existing customers who are ready to tackle their goals. And we’d like to help you do just that.

 

Here are some Wize Commerce®​ tips on how to stay on track with your business “resolutions.”

 

Get more traffic: An increasing number of merchants are working with us via our Silhouette™ program to boost their own site traffic and revenue. Many of our reference accounts are confidential, but we have great results from Silhouettes we built for ourselves that can be shared. For example, the Silhouettes we created for our guenstiger.de and preissuchmaschine.de sites delivered an amazing 50 percent increase in margin-positive revenue with virtually no integration required. Silhouette packages our revenue and traffic optimization tools into a single service you can add to your website without disruption. Implementing the Silhouette solution allows us to drive incremental traffic and revenue to your site. Email us, or your account manager, to learn more about leveraging our Silhouette solution to help increase your site’s traffic.

 

Lower overall CPC: Did you know having more lower-priced products actually leads to lower overall CPCs? It’s true. Nextag recently restructured its rate card to charge less for lower-priced products, and we recommend merchants revisit products they may have eliminated from their feed. Lower CPCs increase the potential for better ROI with costs being more in line with the profit margin of the product. Plus, at lower CPCs, products may also tolerate a lower conversion rate. Clicks from lower-priced products could actually yield sales from higher-priced products. In any case, this is a good time to test lower-priced products you perhaps eliminated in the past, and we’re pleased to offer this flexibility to merchants.

 

Create better customer engagement: The quality of the data in your feed directly impacts visibility and your overall performance on all the sites in our Shopping Network. Small errors prevent your products from being seen or found. To avoid this from happening, please double-check the following information to make sure it is always imported correctly:

  • UPC/EAN code
  • Manufacturer part no.
  • Manufacturer/brand data
  • Product name (up to 80 characters)
  • Product URL
  • Category information (by name or Nextag node_id)
  • Stock status
  • Shipping info (numerical data formatted with only digits and consistent decimal delimiter, either “.” or “,”)
  • Price info (requires the same formatting as shipping info; decimal delimiter must be consistent between shipping and price columns)
  • Product description
  • Image URLs for every product wherever possible, in either JPEG or GIF format (min size: 100×100 pixels); high-quality images are preferred

 

Stay in touch

The online shopping industry is changing rapidly, and there are many exciting and innovative changes taking place. Wize Commerce CEO Jeff Katz recently spoke with Forbes about comparison shopping and Price Machine™, “a new and powerful tool for budget shoppers where they know they can come to get a fair deal.”

 

If stories like this interest you, and you want to be updated on the latest and greatest happenings in our company and the space, follow us on Facebook, Twitter, Google+, LinkedIn, and our blog.

 


April’s Wize Commerce Newsletter

 

Greetings.

 

In March, our CEO Jeff Katz spoke in NYC with executives from leading brands and companies around the country on the future of retail customer experience.

 

In the presentation, Jeff noted that e-commerce is growing rapidly… Shoppers in the U.S. alone are predicted to spend $327 billion on e-retail by 2016, and nearly 80% of shoppers either buy online or browse products and services online before purchasing in-store. At the same time, the worlds of e-tail and retail are becoming increasingly intertwined.

 

We’re building that future now with our merchant customers, via our traffic, site, and in-store optimization services.

 

Those services keep getting better.

 

Silhouettes now include Facebook traffic: In Q1, we turned on Facebook traffic for our Silhouette customers. So currently, in addition to our SEM, SEO, Google Shopping and display traffic, Silhouette customers can enjoy highly qualified Facebook visitors. Over the last several years, we have been working hard at making Facebook an important traffic source for Nextag through the refinement of our targeting and bidding algorithms in particular. You can now leverage this expertise through a Silhouette with little to no effort.

 

Retargeting as a stand-alone service: We’ve also begun offering our retargeting dynamic display service as a stand-alone product. Retargeting dynamic banners are currently included as part of our Silhouette offering. With this new offering, however, a merchant can use our retargeting technology directly to serve highly relevant dynamic banners to users landing on their main site, providing an additional source of revenue while increasing the likelihood that a user completes their purchase on your site, and not with the competition.

 

Nextag Seller Badges lift conversion 25%: And last, we also recently completed an in-depth research project for our Nextag merchants on our Seller Badge program. Those merchants that display a Nextag Seller Badge on their sites have on average a 25% lift in conversion. Click here for instructions on how to implement this quick conversion-boost.

 

In other news…

 

In April, we are excited to complete the launch of a new Silhouette of Modista. This new site is built on the visual search concept and is perfect for shopping clothing items in particular. It allows a shopper to find quickly items of a specific style and color with just a few clicks.

 

And see our recent blog post on Predictive Modeling for a bit of an inside scoop on how we help marketers add edge to their revenue and traffic optimization strategies.

 

As always, let us know if there’s anything we can do to help your digital business thrive. Contact us anytime by email or at 1-650-645-4700 x 2.

 

Best wishes,

 

The Wize Commerce Team


February’s Wize Commerce Newsletter

 

Hello,

 

This month brings with it a lot of news in the marketplace, including changes to Google’s important AdWords system, big changes in the agency community, and even some news from us.

 

We view Google’s enhancements to AdWords as positive. The changes are consistent with our current optimization processes, but they make it even easier for the Wize Commerce platform to capitalize on traffic from smartphones and tablets and from location-based sources or so-called geo-targeting. Overall, we’re confident that the new AdWords capabilities will allow us to boost our already significant capabilities to drive broad traffic from sources that are becoming increasingly important – mobile and local.

 

Google also announced an agency acquisition, one that appears to have raised a few eyebrows. Can a Google-owned agency be neutral with respect to Google Shopping? They say yes and we hope that is the case. But, in our view, what is happening is consistent with the maturing phase of e-commerce … consolidation and verticalization are only natural. We think we’ll see more of this and we view this as a positive trend for us, as the largest independent shopping network, operating over a dozen high volume e-commerce sites like Nextag and guenstiger.de, in over a dozen countries. Our neutrality and multi-channel traffic generation capabilities allow us to offer merchant customers like you a range of great solutions and the highest ROI for your marketing spend. These solutions include our Shopping Network, as well as Silhouette, a risk-free implementation of our traffic and site optimization technologies.

 

Announcing Price Machine … the newest site from Wize Commerce. Most of you are familiar with Nextag, our largest site. This month, we are happy to announce the launch of what will be another significant site, Price Machine. Although we generally don’t favor the idea of promoting “lowest price” as a principal differentiator in the marketplace — it’s often not good for merchants, or suppliers — we’re realists in recognizing that most shoppers have a strong urge to understand as much as they can about price before they buy. We can’t ignore this trend any longer, and so Price Machine will be an important information source for strongly price discriminating shoppers. By offering multiple shopping experiences with our Wize Commerce platform, we can ensure that all shoppers have access to experiences that suit their needs, and at the end of the day this should bolster our ability to drive maximum revenue to our merchant customers. Please contact our seller support team if you have any questions about Price Machine. Generation 1 of Price Machine launches later this month.

 

New from Us … social data ads, and Silhouette enhanced to support social traffic in addition to search and retargeting traffic. Contact us to learn more about these new tools coming soon.

 

Finally, if you’re a reader of Fast Company online, you may have seen our CEO Jeff Katz’s front page article this month on the “Future of Shopping.” We’re excited to embrace this future with you, and help you wherever we can to maximize conversion and your overall e-commerce business model.

 

Best wishes,
Nextag

 


A Letter from CEO Jeff Katz

I wanted to start the New Year by thanking you for your business. We appreciate it very much.

 

As the year begins, I thought it would be appropriate to share with you what we’re seeing for the year ahead, and what we’re doing to generate as much business for you, at an optimum cost-of-sale, as we can.

 

Increasing our value to you

 

Over the last two years, our largest advertising partner, Google, has launched a Shopping product that has emerged as a major competitor. We have certainly felt the impact of this, but according to third party data, we remain the largest independent comparison shopping product in terms of gross merchandise sales. We are also the largest comparison shopping site, according to our estimates, in driving mobile, social banner retargeting, and search traffic to your stores (online and offline). By participating at the highest levels with our various global sites, you’re gaining market share among comparison shoppers in all channels of the e-commerce world.

 

We have spent the last two years enhancing our technology to improve merchant conversion, to provide you the flexibility to bid on a SKU level for better visibility of your most important products, to optimize your marketing messages on our sites, and to have your pricing and product inventory more quickly updated.

With the launch of our Wize Commerce platform, we’re also now assisting many merchants directly with product ad serving and onsite monetization. Our Silhouette service allows you to boost revenues on a near risk-free basis (in most cases set-up requires less than two weeks). If you’re not familiar with these tools, I hope you’ll inquire so we can show you a few other cost-efficient ways to boost your performance.

 

For more than ten years, we’ve provided merchants like you with a substantial stream of revenue, always focused on cost-of-sale. If there’s anything we can do better, or any questions we can answer, feel free to contact us anytime, either via email or at 1-650-645-4700 x 3.

 

Thank you again for working with us. We look forward to discussing how we can help you increase revenue in 2013.

 

Jeff


Changes to Google PLAs (and what that means for you)

 

On May 31st, Google announced plans to transition their free Google Product Search (GPS) to a purely commercial model based on Product Listing Ads (PLAs). The resulting experience is called Google Shopping, and is expected to be fully implemented by this fall. The ultimate goal is to improve the shopping experience by improving the accuracy and recency of product data. As a part of your partnership with Nextag, we are already navigating this landscape on your behalf. In the meantime, what changes can you expect in the near future?

  • PLA usage will increase. An estimated 5-10% of search traffic for retailers comes from GPS (source: IgnitionOne). As GPS is phased out, this traffic will be up for grabs, and PLAs will undoubtedly play a larger role in merchant bidding strategies.
  • Results page layout will change. As the transition progresses, expect Google to experiment with the page layout for their search results in order to find the optimal configuration. These new layouts may affect the performance of your other bidding vehicles. For example, these sample layouts show that PLAs may displace AdWords.
  • New PLA bidding options will be offered. Google has already announced their plans to allow “the opportunity to market special offers” (i.e. “30% off all refracting telescopes”). As Google Shopping matures, there will likely be other bidding features and options released to help merchants differentiate themselves – for a price.

 

You can find a complete list of current Google Shopping policies here.
 

As a Nextag merchant, you can rest knowing that we will be keeping a close eye on the progression of Google Shopping and its effect on your business. Regardless of the current or future structure, our strategies are always designed to maximize our merchants’ return on investment. If you would like to opt-out of this value added service, please contact us at sellersupport@nextag.com.