Did you make any New Year’s resolutions? Well your customers likely did. The estimated spend on resolutions in 2013 was $5.6 billion, which indicates the beginning of a new year is a great time to reach new and existing customers who are ready to tackle their goals. And we’d like to help you do just that.
Here are some Wize Commerce® tips on how to stay on track with your business “resolutions.”
Get more traffic: An increasing number of merchants are working with us via our Silhouette™ program to boost their own site traffic and revenue. Many of our reference accounts are confidential, but we have great results from Silhouettes we built for ourselves that can be shared. For example, the Silhouettes we created for our guenstiger.de and preissuchmaschine.de sites delivered an amazing 50 percent increase in margin-positive revenue with virtually no integration required. Silhouette packages our revenue and traffic optimization tools into a single service you can add to your website without disruption. Implementing the Silhouette solution allows us to drive incremental traffic and revenue to your site. Email us, or your account manager, to learn more about leveraging our Silhouette solution to help increase your site’s traffic.
Lower overall CPC: Did you know having more lower-priced products actually leads to lower overall CPCs? It’s true. Nextag recently restructured its rate card to charge less for lower-priced products, and we recommend merchants revisit products they may have eliminated from their feed. Lower CPCs increase the potential for better ROI with costs being more in line with the profit margin of the product. Plus, at lower CPCs, products may also tolerate a lower conversion rate. Clicks from lower-priced products could actually yield sales from higher-priced products. In any case, this is a good time to test lower-priced products you perhaps eliminated in the past, and we’re pleased to offer this flexibility to merchants.
Create better customer engagement: The quality of the data in your feed directly impacts visibility and your overall performance on all the sites in our Shopping Network. Small errors prevent your products from being seen or found. To avoid this from happening, please double-check the following information to make sure it is always imported correctly:
- UPC/EAN code
- Manufacturer part no.
- Manufacturer/brand data
- Product name (up to 80 characters)
- Product URL
- Category information (by name or Nextag node_id)
- Stock status
- Shipping info (numerical data formatted with only digits and consistent decimal delimiter, either “.” or “,”)
- Price info (requires the same formatting as shipping info; decimal delimiter must be consistent between shipping and price columns)
- Product description
- Image URLs for every product wherever possible, in either JPEG or GIF format (min size: 100×100 pixels); high-quality images are preferred
Stay in touch
The online shopping industry is changing rapidly, and there are many exciting and innovative changes taking place. Wize Commerce CEO Jeff Katz recently spoke with Forbes about comparison shopping and Price Machine™, “a new and powerful tool for budget shoppers where they know they can come to get a fair deal.”